Lakeland Tigers   With so many activities available in the Tampa Bay area, marketing a Minor League Baseball franchise has always been a challenging undertaking. To attract new fans to the ballpark, Fusion Creative designed a successful billboard campaign for the Detroit Tigers Minor League Affiliate. The campaign focused on taking a child to the game and the fond memories gained by watching Minor League players become future Major League stars. The Friday night promotion included a free bicycle to one lucky fan, insuring a win every Friday night.